STUDENT EDUCATION

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The best way to learn

eyeFWD supplements classroom learning with resources — both real-life and data-driven — to help you build and maintain a successful practice after graduation. A combination of lectures by practicing ODs, interactive learning activities and work sessions should equip eyeFWD students with the confidence and skills they need to run a successful optometric practice.
                    

EXPECT TO GO BEYOND

Developed by fellow OD entrepreneurs, eyeFWD will expand your business know-how beyond patient care to bring greater fulfillment in your practice.

YOUR PRACTICE VISION

Is your vision clear and in focus?
Your vision is how you articulate what you really want deep down. It's what gets you out of bed every single day.
It's your compass that leads you.
It's the emotion that fuels you.

PERSONAL DEPT, BUDGETING AND FINANCE

As a doctor and small business owner, you'll need to understand a few fundamentals about finance to build the practice of your dream.

MARKETING I: MARKETING AND BRANDING YOUR PRACTICE

You are a skilled professional offering a valuable service. How will you market yourself to attract patients and grow your practice effectively?

MARKETING II: CREATING YOUR MARKETING PLAN

Once you have your brand identity in place you're ready to tell people who you are through marketing messages such as print ads, commercials and social media ads.

MARKETING III: EVALUATE YOUR MARKETING AND THE PATIENT EXPERIENCE

Once you have patients coming into your practice, you're ready to deliver the most important touch point of all-the patient experience.

COACHING YOUR DREAM

To lead a great practice, you need to be a great boss to your team members.
Earning your "World's Best Boss" mug takes a commitment to coaching - giving ongoing feedback while...

HIRING FOR YOUR PRACTICE

To lead the practice of your dreams, you need yo hire the best people. They can make or break the patient experience

LEADERSHIP STYLES

Learn the pros and the cons of different leadership styles and figure out what kind of leader you'll be with a style that best fits your personality and strengths.

CHOOSE YOUR OWN ADVENTURE

The field of optometry provides multiple opportunities and the chance to follow many different paths. Whatever your dreams, there's a path for that!

HAVING DIFFICULT CONVERSATIONS

Few enjoy confrontation but leadership requires having difficult conversations.
Learn tips on how to manage these talks with courage and grace.

YOUR PRACTICE VISION

Is your vision clear and in focus?
Your vision is how you articulate what you really want deep down. It's what gets you out of bed every single day.
It's your compass that leads you.
It's the emotion that fuels you.

PERSONAL DEPT, BUDGETING AND FINANCE

As a doctor and small business owner, you'll need to understand a few fundamentals about finance to build the practice of your dream.

MARKETING I: MARKETING AND BRANDING YOUR PRACTICE

You are a skilled professional offering a valuable service. How will you market yourself to attract patients and grow your practice effectively?

MARKETING II: CREATING YOUR MARKETING PLAN

Once you have your brand identity in place you're ready to tell people who you are through marketing messages such as print ads, commercials and social media ads.

MARKETING III: EVALUATE YOUR MARKETING AND THE PATIENT EXPERIENCE

Once you have patients coming into your practice, you're ready to deliver the most important touch point of all-the patient experience.

COACHING YOUR DREAM

To lead a great practice, you need to be a great boss to your team members.
Earning your "World's Best Boss" mug takes a commitment to coaching - giving ongoing feedback while...

HIRING FOR YOUR PRACTICE

To lead the practice of your dreams, you need yo hire the best people. They can make or break the patient experience

LEADERSHIP STYLES

Learn the pros and the cons of different leadership styles and figure out what kind of leader you'll be with a style that best fits your personality and strengths.

CHOOSE YOUR OWN ADVENTURE

The field of optometry provides multiple opportunities and the chance to follow many different paths. Whatever your dreams, there's a path for that!

HAVING DIFFICULT CONVERSATIONS

Few enjoy confrontation but leadership requires having difficult conversations.
Learn tips on how to manage these talks with courage and grace.

REAL PERSPECTIVES

Meet doctors like you and hear about their career journeys.

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