SEE FURTHER

Understand the business of eye care.

PATIENT CARE MEETS BUSINESS ACUMEN

eyeFWD is an education experience developed exclusively for OD students and Luxottica-affiliated ODs. From starting your eye care business to nurturing patient relationships, the program furthers learning to help you create and grow your practice.

WHAT YOU'LL LEARN

Developed by fellow OD entrepreneurs, eyeFWD will expand your business know-how beyond patient care and bring greater fulfillment in your practice


1

HOW TO RECRUIT, HIRE AND COACH YOUR STAFF

2

BUDGETING, FINANCING AND MANAGING DEBT EFFECTIVELY

3

BRAND BUILDING AND MARKETING TO GROW YOUR PRACTICE

4

RUNNING YOUR PRACTICE: A COMPREHENSIVE HOW-TO

5

VISION INSURANCE AND HOW TO MANAGE IT

"Optometry students today are learning how to become great doctors. What they're missing in their formal education are the skills to be equally successful in business. eyeFWD fills the knowledge gap by providing students with industry know-how to build the practice of their dreams."

Dr. Ben Chudner, OD

ADVANCE YOUR CAREER

Join our next eyeFWD class.